In rhetoric and argumentation, this term refers to acknowledging the validity of a point made by the opposing side. It’s a strategic device where an author or speaker admits that an opponent’s argument possesses some merit, before subsequently refuting the larger point or offering a counter-argument. For example, a writer might acknowledge the high cost of a proposed environmental regulation but then argue that the long-term benefits to public health justify the expense.
The value of employing this technique lies in its ability to build credibility with the audience. By demonstrating a willingness to consider alternative perspectives, a speaker or writer appears fair-minded and reasonable. This, in turn, makes the audience more receptive to the overall argument being presented. Historically, skilled rhetoricians have utilized this strategy to persuade audiences by preemptively addressing potential criticisms and strengthening their own position.
