A persuasive technique relies on establishing the speaker’s credibility and moral character to influence an audience. This approach, often termed ethos, seeks to convince through demonstrated trustworthiness, expertise, and shared values. An example includes a medical professional advocating for a particular treatment based on years of experience and commitment to patient well-being.
The strategic deployment of this method strengthens arguments by fostering trust and promoting acceptance. Historically, its use has been evident in legal rhetoric, political discourse, and marketing strategies, where the perceived integrity of the source significantly impacts the reception of the message. When executed effectively, it can build lasting relationships and encourage positive action.