The employment of pre-existing video clips and images, commonly referred to as stock footage, is a practice used in video creation. This approach can streamline the production process and reduce costs by leveraging readily available visuals instead of capturing original content. For instance, if a video requires a scene of a bustling city, stock footage of that cityscape can be integrated instead of filming it directly.
Integrating existing video assets offers several advantages. It accelerates production timelines, making it possible to create videos faster. Utilizing pre-made visuals also provides access to a wide range of settings, events, and concepts that would otherwise be impractical or expensive to film. Furthermore, it can ensure a consistent level of visual quality and professional appearance in the final product, particularly useful for smaller production teams or projects with limited budgets.
