The phrase identifies a pricing strategy where businesses prioritize offering products or services perceived as having a high worth relative to their cost. This involves balancing quality and price to create an offering that consumers feel provides exceptional benefit for the money spent. For instance, a restaurant offering a generous portion of high-quality food at a moderate price point exemplifies this strategy.
Employing such a pricing structure can foster customer loyalty and increase market share by attracting value-conscious consumers. Historically, it has become increasingly relevant as consumers gain access to more information and have higher expectations for both product quality and affordability. This approach differs from simply offering the lowest price; instead, it focuses on delivering the most benefit at a reasonable cost, thereby creating a strong perception of worth.
