A research method wherein subjects are observed in their natural environment without any manipulation by the observer. This approach aims to capture genuine behaviors as they unfold organically. For example, a researcher might study children’s interactions on a playground by unobtrusively watching and recording their activities, rather than staging a scenario or intervening in their play.
This observational technique provides invaluable insights into real-world behaviors that might not be revealed in a controlled laboratory setting. Its ecological validity is a key strength, allowing for the study of phenomena in their authentic context. Historically, it has played a crucial role in the development of many psychological theories, particularly in areas such as ethology and developmental psychology, providing foundational data regarding behavior in situ.