A fragrance concentration categorized as eau de parfum represents a specific ratio of aromatic compounds to solvent. Typically, this concentration falls between 15% and 20% fragrance oil, dissolved in alcohol. This level produces a scent that is both noticeable and relatively long-lasting, making it a popular choice among consumers. For example, a product labeled with this classification will generally provide a detectable fragrance for approximately four to five hours after application.
The increased aromatic concentration offers a balance between the lighter nature of eau de toilette and the intensity of parfum or extrait de parfum. This characteristic contributes to its widespread appeal, offering extended wear time without the overwhelming strength sometimes associated with higher concentrations. Historically, the development of different fragrance concentrations allowed for greater consumer choice, enabling individuals to select a product that aligns with their personal preferences and intended use, factoring in considerations like occasion and desired longevity.