Supplementary footage, often used in video production to add visual interest and context to a narrative, is becoming increasingly accessible through artificial intelligence. This advancement allows creators to obtain these supporting visuals at no cost, often leveraging AI tools to generate or curate suitable clips. For instance, instead of showing a speaker talking about nature, relevant background shots of forests or wildlife can be algorithmically selected and inserted.
The availability of this no-cost supplementary footage offers several advantages. It reduces the expense associated with traditional video production, enabling smaller content creators and organizations to produce higher-quality videos. Historically, acquiring effective supplementary footage involved costly stock footage licenses or dedicated filming sessions. AI-powered solutions democratize the video creation process, making it more affordable and efficient.