The process involves initiating automated telephone calls to a list of recipients using a voice application programming interface (API) powered by artificial intelligence. For example, a business might employ this system to contact potential customers regarding a new product offering, tailoring the message based on pre-determined demographic data.
This automated communication method enhances efficiency by reducing the need for manual dialing and agent intervention in initial outreach efforts. It facilitates wider coverage and quicker responses compared to traditional methods. Its roots lie in the convergence of cloud communication technologies and advancements in machine learning.