This phrase links a globally recognized beverage brand with a prominent contemporary artist and activist. It typically refers to artwork, commentary, or instances where the artist utilizes the branding or symbolism of the soft drink company, often to explore themes of globalization, consumerism, and cultural identity. An example includes sculptures constructed from reclaimed wood sourced from demolished temples, which incorporated the companys logo, juxtaposing ancient tradition with modern commercialism.
The significance lies in the commentary such works offer. By appropriating a universally identifiable symbol of global capitalism, the artist generates dialogue about the impact of multinational corporations on local cultures, the homogenization of global tastes, and the relationship between consumerism and cultural heritage. The historical context reveals the artist’s broader body of work, which frequently engages with political and social issues through the lens of art.